WORK REALIZE WITH: @__marber @laabueladejose @erikrodriguezboo @victor__archive

This proposal does not only consist of a rebranding, but goes further with the creation of a new concept of “energy”. Aimed at those who work tirelessly to achieve their dreams, the designed campaign revolves around Bunny, who goes from being the icon of batteries to the energetic companion that these people need, helping them to manage their own energy to work towards achieving their dreams.

This companion is presented as an artificial intelligence, associated with a device (headset) and a mobile application. This, together with the new verbal and visual identity of the brand, fulfills the objective of repositioning the brand, as originally intended.